Marketing Assignment Questions based on “A framework for Marketing Management” book by Philip Kotler.
Questions and Answers Question 1 Name and describe the eight key elements of marketing communications mix. Check “A framework for Marketing Management” book by Kotler, Page 222-223(actual page 247-248) Marketing communication mix consists of eight key elements, which include advertising, sales promotion, events and experiences, public relations and publicity, online and social media marketing. Mobile marketing, and […]