The Online Shopper’s Dilemma Questions Response

Read, “The Online Shopper’s Dilemma,” and “WSJ.D Technology: Retailers Adapt as Shoppers Flock to Apps.”

Answer the questions that follow.

1. Why are some consumers making more of their purchases using a smartphone app vs. other methods of shopping?

2. What specific features do apps provide that a traditional shopping experience (a visit to a physical retail store) does not?

3. If more consumers are making more of their purchases via smartphone apps, what role do physical retail stores still have in retailing?

4. In your own words, explain what a “window shopper” is in an e-commerce context.

5. What reasons does the article cite for an explanation as to why shoppers leave items in their virtual shopping baskets without purchasing them?

6. What’s on strategy not mentioned in the article that you believe could reduce the number of shoppers who vanish before purchasing the items in their virtual shopping carts?

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